Trending Now: 3 Ads That Are Stealing the Spotlight.

Hi there, ad lovers! Strap in as this week's AdCollection is about to make some headlines!

This time, we want to zoom in on the head-turning trend: "Breaking News" style ads with 2 examples that have cut through the noise⚡. Plus, a UGC ad creative that's so refreshing and effective that we must share! 

Alright, let's break into it!💥

Nielsen IQ

Look at the headline from this Nielsen IQ ad - it purposefully pokes fun at the “clickbaity” headlines we all love to hate, and it’s satirical gold! We are being bombarded daily by countless sensationalist headlines masked as “breaking news” daily, so when this ad makes a dramatic joke out of it, it actually feels surprisingly refreshing for our ad-fatigued minds.

Want to know how to create something similar? Snag our template and make it the star of your next campaign! 

👉Grab Your Breaking News Template HERE

Moxie Beauty

This ad from MOXIE also embraces the "News" theme but with a touch of class. The layout looks less “tabloid-y”, giving off a Financial Times meets Vogue vibe. So overall, it gives a sense of authority and exclusivity. 

The headline itself is a masterstroke, combining social proof ("viral") and results ("strengthen hair by 1.5xin one wash"). And it piques your interest - why is this viral haircare so different? 

If you're looking for an ad creative idea for the top of the funnel, give this one a try!☝️

Dae

Ever wonder just how much punch you can pack into 19 seconds? Well, as this Dae ad has demonstrated: A LOT! This ad is performing so well because: 

✔️ Value propositions are clear. 

✔️ Social proof creates a sense of urgency - everyone is trying it, so you need it now! 

✔️ Legitimacy - all these people have tried it and the result looks amazing! 

The content creators deserve a big applause - they know how to present the product and talk to their audience. They show you how easy it is to use the products and just how infuriatingly gorgeous it makes your hair look💇‍♀️. 

That’s it for this week! If you’re looking to create performance creative ads, don’t hesitate to book a call with us!