Re: your boss wants you to try these UGC ads.

Hey, ad lovers👋! Have you ever wondered why some UGC ads hit the spot 🎯 but some are just…meh?

This week, we want to share two amazing UGC ads that stood out thanks to charming content creators and excellent scripts. Plus, we’ll showcase a simple and effective static ad, that is designed to put you to sleep😴.

Let’s go!

Immi

The first UGC ad is from Immi. As a ramen lover 🍜, the headline alone caught my attention right away—and it's super helpful in segmenting fellow ramen enthusiasts!

We love how the setup with the Instagram response box makes the whole ad a lot more intriguing and organic.

But the real umami is the content creator. Her delivery is authentic and relatable. The calm and down-to-earth vibe makes the script sound less pushy. When she shared her guilt about gulping down 2 to 3 packs of ramen a day; it really struck a chord🫢. 

In the end, that’s what user-generated content (UGC) comes down to. It’s not just about selling; it’s about finding your tribe and feeling seen. And when someone you can relate to raves about a yummy and healthy ramen option, you can’t help but want in. 

Betweener Hydration + Caffeine

Speaking of top-performing UGC ads, this one from Betweener Hydration + Caffeine goes after a whole different vibe. 

The ad plays off a dynamic “problem-solution” playbook and targets the busy bees, who need to dodge the midday slump without feeling jittery. Here’s the ad recipe: 

1. Relate with pain points: research well to be as relatable as possible.

2. Propose a game-changing solution🪄

3. Double down on the benefits: Don’t be shy - give them a benefit galore! 

What distinguishes good user-generated content from the EXCEPTIONAL one is a creator that embodies your brand ethos. The content creator in this ad is a gem: she’s charismatic and engaging. She has transformed the script into a powerful sales pitch without sounding salesy.  💯

If you want to create high-quality UGC ads with top-performing creators, sign up here. 

Hush

Each brand has many different buyer personas. A common mistake we see is when a brand tries to target all of them with the same message. In the end, it makes you relevant to no one. 

This zen-inducing ad from Hush understands that; this ad has purposefully targeted the top of the funnel with a very specific group in mind: people who suffer from insomnia. 

✨Creating specific messages✨ for each buyer persona helps your brand stay relevant and position your offering within the specific niches. 

How do you know who your actual buyers are?

Look at your reviews – they are a goldmine of information when it comes to understanding the problems your actual buyers face, what solutions they have looked for and how your products transform their lives.

Want to create some smashing performance creative ads? Don’t hesitate to book a call with us!