📖 The power of storytelling: How ads that tell a tale win big

Are you also tired of constantly chasing very demure, very mindful trends? If the answer is yes, try ✨tell a story✨ with your ads instead.

Great storytelling hooks you from the start, offering emotional connections💕 and expanding your imagination 🪄.

Here are 3 ads that have done exactly that and got excellent engagement results!

Genomelink (made by inBeat)

DNA analysis products predominately focus on uncovering ancestry and family history. Been there, done that, right? 🥱 That's why our team at inBeat tried to flip the script for Genomelink with an ad that takes an entirely different approach: a personal (and surprising) story!

Started with a golden hook, the ad holds our attention with a narrative approach that

✅ Builds a personal connection

✅ Showcases real-life possibilities

✅ Delivers relatable emotions from the get-go

✅ Incentivizes actions

The possibility of discovering present and future relatives is thrilling and unlimited, so you get much greater brand engagement and loyalty.

Love what we did for Genomelink? We can create something just as compelling for your brand. Book a call, and let’s make it happen!

Icelandic Provisions

Hands down, this ad from the Skyr maker is quite something: it feels more like a mini-documentary than a typical ad.

With 30 seconds of intense background music and actual footage of Iceland's otherworldly landscapes 🏔️, this ad takes you on a journey, from the origin story of Skyr and how Icelandic Provisions developed the product, from farm to table. 

The ad did a fantastic job showcasing the brand’s commitment to quality and credibility and made us want to ditch our fat-free yoghurt. To be a part of a legacy that has been passed down from mothers to daughters in Iceland for “more than 40 generations”? Heck, yeah!

Bumble (made by inBeat)

If anyone tells you that going on a first date isn’t nerve-wracking, RUN 😩.

So, Instead of sugarcoating modern dating, our team at inBeat decided to just embrace reality and created this ad for our client, Bumble.

In the full ad, you'll follow a user’s journey from pre-date jitters to post-date reflections. The first-person perspective puts you in the front row, where you can witness her fears and struggles and how Bumble helps her overcome past challenges, ultimately leading to a pleasant date at a thrift store!

This honest storytelling resonates with the audience and shows that, with Bumble, they can find the successful love stories they deserve.

TLDR;

• Capture an honest, real-life story.

• Deliver it with an unfiltered, first-person perspective.

• Pivot to how the product makes a difference 💕

Want to create some smashing performance creative ads? Don’t hesitate to book a call with us!