How to stand out in 2024: 3 ads to learn from.

Hey there, ad lovers! We hope you enjoyed our previous inaugurated newsletter and were inspired by our selection of cool and effective ads.

If you're new here, welcome 👋.

This week's newsletter is all about trends you should look out for in 2024. Fresh off digesting TikTok's Trend Report for 2024 last week, we're eager to unpack the secret sauce of these 3 standout ads. Let's go!

Hurom America 

The first gem is from Hurom America. Right off the bat, this ad spiked your curiosity because who doesn't want to be healthy and live until 105?!

At first glance, it looks like a simple recipe video. But none of the fruit cutting in a real kitchen is really about a juicer; it's about embracing a healthy lifestyle that YOU can start at home. 

I didn't notice it the first time I watched it, but this 43-second video doubles as a product demo as well. It's a sly move 😎, considering how often we balk at buying something that just looks so hard to assemble (looking at you, HEMNES Dresser) or use.

By showing how effortless it is to make an immune booster, this ad lets performance do the talking.

This ad was produced using Showcase, a platform that connects brands & UGC creators to make top-performing ads.

Pepper

We love the storytelling of this Pepper ad and how it boldly battles criticism head-on💥. That's why this ad stood out from the rest! 

Many brands shy away from negative comments 🙈 or try to sweep complaints under the rug, but not Pepper. They used this ad creative to showcase why they are worth every penny, highlighting their top-notch quality, firm business ethics, and original designs.  

Look closely and you'll notice that the ad stitches together old media clips and photos from their achievement. Smart, because you don't need a blockbuster budget to make a point. For small brands with a tight budget, this is an easy and cost-effective way to test out your message. 

TOOL OF THE WEEK

Create high-quality UGC, with Showcase

Showcase is a platform that lets you collaborate with top-performing creators to make high-quality & top-performing UGC ads.

HexClad

Confession time: I'm scared of Gordon Ramsay. I think everyone is in some way. So when he dubs these HexClad pans as the "Rolls Royce of pans", or anything nice, the internet rushed to buy these $140 pans. And here's where HexClad flips the script: the ad dares to play the devil's advocate with a smart hook: Are these pans worth the hype?

What's genius here is the product demo: eggs sliding off the pan, steaks sizzling to perfection - it's a visual feast that turns skeptics into believers.

Solid data backing this approach: research found that when creators show the product in action, there's an 89% uplift in brand recall and almost a 47% uplift in purchase intent. Compliments to “whoever cooked up this idea”.

Bite-sized :  

• Facebook and IG reels outperform TikTok clips and drive more views, says the report.

• Did TikTok just ask advertisers to spend 50%-150% more in 2024? 

• Facebook and IG offer subscriptions for No Ads in Europe, hmm.

That's it from our desk this week. We will come back with more tips and great ads next week!