How Silly Ads Secure Mind Space in Chaotic Times

With Valentine’s Day coming in hot🔥 and all the attention-grabbing headlines screaming Buy Now! Watch This! Click Here!, how can brands secure precious consumer mind space?

Our tip? Try getting weird.

Here’s a round-up of some of our favorite unhinged ads that don’t feel like ads, featuring a lactose-intolerant princess, a crazy storyline and a Venn diagram!

Icelandic Provisions (made by InBeat)

We had a blast making this Icelandic Provisions ad, and honestly? It's been crushing it in the engagement department! 

👸 How did the idea of a lactose-intolerant princess come alive? 

That's where strategic influencer discovery shines. Collaborating with creative influencers that fit your demo can lead to storytelling that’s effortlessly authentic and insanely engaging - just like it did here.

People love sharing crazy stories - wrapping your product USPs in a dramatic skit will make people laugh and share!

💡 Pro tip: Get your hands on a TikTok or Instagram influencer database, and you can find hundreds of influencers in a matter of minutes. The right one can deliver 1,000 times better!

Love what we did? We can create something just as compelling for your brand. Book a call, and let’s make it happen!

Icelandic Provisions (yes, again!)

“Another Icelandic Provisions ad?” Yes. Why?

When you think you’ve done it all — highlighting the benefits, making goofy skits, stacking social proof — you still have room to surprise people!

That’s where unexpected associations come in, like this Venn diagram we made! If you ever feel stuck, go back to research. It certainly helped us hit that social media sweet spot with this static: surprising, yet relatable. And bonus points for immediately calling out a niche audience in the copy.

Try it: Venn diagrams are a great way to quickly — and effectively! — communicate who your product is for. Don’t be afraid to let your creativity run a little wild.

🔥 Takeaway: Go back to research to find ideas

Remember: Statics don't need a fancy design — let a sharp idea do the selling.

Halo Ball (made by InBeat)

This last ad is from Halo Ball. Just click here to watch it real quick. 

So… what do you think? 😏

Is the music insane? Is the story super weird?  Do you remember the product name? (We bet you do!)

This ad is like a mini-episode of family drama: it starts with a super relatable scenario (boredom), then ramps up to an emotional climax🎢 that's hilariously incongruent with reality — that's why it works! 

Plus, it shows you what the product does, how to set it up, and why you need it.

🔥 Be weird — People love weird.

💡 Again, you need creators who are willing to play ball (figuratively and literally) and make fun of themselves to fully commit to the bit. 

Want to create some smashing performance creative ads? Don’t hesitate to book a call with us!