Different ads for every step of the Funnel?

Hello there, ad lovers! We hope you are all having a creative week! Have you ever wondered how to turn curious clickers into paying customers?

In this edition of AdCollection, we want to look at ads that guide users through the whole journey!🎢

Let's find out what works at different stages!👇

Prose

Let’s start with this genius ad from Prose, which perfectly targets the beginning of the customer journey. Here's what the ad has done:

1. Grab attention 📢 It shouts out to those who suffer from greasy hair. 

2. Double down on the problem😈 The ad hinted the wrong shampoo was the culprit and suggested 3 additional symptoms that may resonate. 

3. Offer a solution ✨Ta-da! A customizable haircare salvation to the rescue!

4. Call for action 👉 It wraps up with a clear CTA. 

This ad's a textbook example of the PAS (Pain, Agitate, Solve) formula and works extremely well at the top of the funnel. 

Once you get people to click the ad, you can lead them to educational content or fun quizzes to collect more insights, which can help further upsell them other products or subscriptions.

Paula's Choice UK

Once your users are aware of the problem and possible solutions, it is then your job to teach them how to choose the best solution mid-journey. 

For example, this static ad from Paula's Choice UK retargets customers who have visited their website and browsed through some of the products. It takes you to a detailed explanation of "How much retinol your skin needs".

From retinol rookies to veterans, potential users can get some tailored advice and this makes product selection as smooth as silk. 

The approach of retargeting with rich and educational content is a game-changer, and it will set you apart from competitors in the bustling mid-funnel. You should give this a try! 

Huel

Now, for the grand finale, i.e., the CONVERSION phase, we want to spotlight this fantastic ad from Huel! 

If you have ever faced customers teetering on the edge but still not pressing the "BUY" button, this is for you! They usually hesitate, thinking, "I don't have time", "This is too expensive!" or "This won't work for me!" 

Remember - tackling multiple objections in the same ad is a mistake. Look at this Huel ad; it focuses on just one element - price. This side-by-side comparison showcases their superiority over the alternative and convinces you that they are the ultimate winner. 

Follow these steps to create powerful ads that convert: 

1. Map out the different messages that target your users' awareness and concerns at each funnel. 

2. Get creative and start writing your copy 🖊️

3. Experiment and test what works 🤔, and then double down 🎲 on the winning formula 

Want to create some smashing performance creative ads? Don’t hesitate to book a call with us!