How to convince someone to buy in 10 seconds?

Hi AdCollection friends 👋 do you also feel like it’s getting harder to grab someone’s attention these days? BUT, it’s not impossible!

In fact, here are 3 ads that caught our eyes right away! Want to know how to create ads that can persuade in under 10 seconds? Let’s go!

Workit Health

This static ad from Workit Health looks simple enough to make.

See how the ad is designed to look like it's from a first-person perspective?It instantly draws you in with how unpolished it looks.

The "I" statement works well as a testimony, but also as a clear problem/solution declaration.

Now that this ad has your attention, your eyeballs are skimming through the list of benefits💥. 

Straightforward. Effective. It's a great idea to try 👍!

True Classic

What caught your eye right away here? The dad bod transformation or the wife’s POV? It’s actually both.

There are 2 things about this ad from True Classic that deserve a 👍

1. The copy

   At first glance, the ad seems to be targeting men. But, it's actually a nudge to the “wives” who can buy these shirts for their husbands and have them look good in them 😉. 

2. Before Vs. After

   All the comparisons with different body shapes and age groups to see the form-fitting shirts in action? Love it! So relatable and better than any words can describe.

The takeaway: try a different hook, and show them how it works!

Mott & Bow

Need a retargeting ad? Look at this one from Mott & Bow: the clear, no-frill callouts are right to the point. 

With all the value propositions, this ad persuades you with all the logical reasons why it’s a great deal!

It’s a golden retargeting move, making sure you know exactly what you're missing unless you get your hands on those jeans.

BUT, we suggest changing the text color to something that pops💢 a bit more, then the visual would be much more memorable.

Want to create some smashing performance creative ads? Don’t hesitate to book a call with us!