😏 All of our clients are begging for this ad format!

TikTok influencer John Rusanov got 2 million views PER VIDEO. His secret? Street interviews! Did you know that people are especially interested in questions about wealth, looks, and those that lead to funny answers? Ahem… who could have guessed?

The same “man-on-the-street” interview style also works great with ads. We've handpicked 3 great examples for some inspiration. Let's go!

ClearScore

Person-on-the-street interviews are so addictive because they are wildly revealing. Take this ad from ClearScore, for example.

It starts off with a very simple question: 

“What is your credit score?” 

We may not all know our own scores or even how to find out, but we sure do want to know others’! That's why the question instantly grabs your attention and stops your scrolling—we are curious about the lives of those people we pass by every day.

In this case, viewers are dying to know how well others are doing financially(and who else might not have it all together in this adulting thing)😶.

This ad is perfect for targeting those who don’t know their score and:

• Presents ClearScore as an easy, free solution

• Educates on the importance of monitoring your score

• Demonstrates how simple it is to use the app

• Sweetens the deal with personalized tips and recommendations 

It hooks viewers and consistently leads to much higher engagement and sign-ups. If you want to experiment with a simple street interview, try it out.

Don’t know how to start? Let’s handle it for you. Just book a call, and we can show you some of our success cases! 

Fake Fragrances

Next: let's talk about looks and appeal.

What do you consider when choosing a perfume or cologne? 

Smell? Price? How it makes you feel?

This ad from Fake Fragrances features a street interview with an intriguing question:

“How important is a guy’s scent?” 

The responses might be a bit exaggerated, but they effectively highlight why people buy good cologne. It then points out the problem: you may be overpaying for high-end cologne.  

Need a better option? Cue the product.

This ad speaks to those who typically buy expensive cologne but want a cheaper equivalent. By making them aware of a better way in a street interview format, they are more likely to click.  

Shippity

This street interview ad from Shippity is so relatable and funny — we all know someone who's had their packages stolen from their porch at some point. So here's the strategy behind this ad:

Start with an emotion-evoking question: “What do you think of porch thieves that steal people’s packages?”. This instantly engages viewers who have had bad experiences with package theft, tapping into their emotions.

Then, you lighten the mood with some humor and a causal, authentic setup, like a relaxed, hoodie-wearing interviewer or a "wish-you-bad-karma” girl.

Besides jokes, the ad presents Shippity as a solution you didn’t know existed. 

o replicate their success, try this:

✔️ 1 simple and targeted question
✔️ Casual, authentic, and unedited set-up
✔️ Humor
✔️ Solution

That's how easy it is. Are you ready to grab a camera?

Want to create some smashing performance creative ads? Don’t hesitate to book a call with us!