3 CTA Hacks that Seal the Deal

Hey AdCollection friends 👋

If you are not optimizing your CTAs, you need to start!

Sure, you work haaard to create great strategies, hooks and scripts! BUT true ad success comes down to ONE thing — conversion💥

That's why we tested dozens of CTAs and found 3 creative CTAs that consistently worked and boosted our ad conversions. Try them out!

NielsenIQ (made by InBeat)

👉 Use interactive CTAs

This CTA has been a constant, top conversion booster for all our ads for NielsenIQ. Here are 3 things we added that make huge differences:

1. Make it fun and engaging

   "If you do X, then you'll get with Y.”

   An interactive CTA doesn't tell you what to do; it invites you to play. They make viewers feel engaged and in control of their actions, making them more likely to act!

2. Visual appeal:

   Creative CTAs work better than text-based ones! (See how we used vibrant colors and animations to make the CTA pop💥) But don't go crazy and add 27 emojis - be sensible and make sure everything aligns with your message.

3. Message personalization:

   This is our secret sauce🤫. We tailored different CTAs for different markets, and yes, it's a lot of work if you are targeting 20+ markets. But it pays off. For instance, for markets like the UK, where discounts are less culturally ingrained, calling the viewers to act and win something offers that extra motivation and makes it more irresistible!

Love what we did for NielsenIQ? We can create something just as compelling for your brand. Book a call, and let’s make it happen!

Bumble (made by InBeat)

👉Tip 2: Lean into the story

Kudos to our team! This ad's storytelling is so heartwarming and definitely hits all the right notes (numbers don't lie!).

🏹 She found an awesome first date on Bumble →
👀 you witnessed the date →
💘 you want the same vibe…What's the next step?

When a story stirs strong emotions, your CTA should amplify that connection, bringing your audience across the finish line! 🏃

“Download, and you can start meeting great people and having greater dates”

Bonus point: We made sure this CTA mirrors the rest of the ad, so it makes the decision to download a natural continuation of the story rather than an afterthought.

Crowdtap (made by inBeat)

👉Tip 3: Create Minimalist magic

Sometimes, less is more.

That's why, in this ad we created for Crowdtap, we went with a simple, clean and straightforward CTA that cuts straight to the point.

One awesome thing that comes with the simplicity is the freedom to test different CTA caption placements that create an element of surprise.

This type of CTA needs to couple with creators who are energetic and captivating. A dynamic delivery makes a massive difference and can turn something simple into a genuine call to action for the viewers!

Want to create some smashing performance creative ads? Don’t hesitate to book a call with us!