How to make organic skits that work

Hi AdCollection friends 👋

🎭 Skits are a tried-and-true formula to create highly engaging ads that don't sound salesy. If you haven't tried creating skits or aren't happy with the results, this issue is for you. We will show you:

• What makes skits work and resonate with viewers

• The secret ingredients (tested and tried) for turning good skits to GREAT

• 3 standout skit ideas you can use to level up your ad game.

ClearScore (made by inBeat)

Concept: Education + Humor 😘🤌

This ClearScore ad is one of those rare gems where education meets entertainment - plenty of useful info but no charts and definitely no lecture vibe 💫.

The skit is lighthearted and entertaining; it basically shows how a low credit score can block major lifegoals, like buying a house, and shows you how you can fix it.

👊 Why this ad works:

1. Problem/Solution: We all know the drill, but to make it believable, focus on weaving the solution naturally into the conversation so it's less salesy. How? Close your eyes and recall the last time your friend/family member shared a problem with you. The emotions, the wording, the tone… Channel that same authenticity to ✨ keep your message genuine and grounded✨.

2. Humor, lots of it: A touch of humor and some over-the-top moments make this serious topic accessible and the ad memorable.

3. Hidden Q&A: If you watch closely, part of the skit cleverly functions as an FAQ. By keeping it conversational, the ad educates viewers without sounding dry.

Love what we did for ClearScore? We can create something just as compelling for your brand. Book a call, and let’s make it happen!

Fake Fragrances (made by InBeat)

Concept: Skit + Podcast = 💥

Sometimes, your skit may seem solid (the script is good, and the talents are natural…), but they are still not performing. Then you need to try this heck.

This ad from Fake Fragrances combines the two GOATs: skit and podcast!, and Voilà 🪄 you get a laid-back, chatty vibe that hooks you, keeps you engaged, and doesn't feel like an ad.

Once again, the USPs are cleverly disguised and naturally stitched into the conversation. The podcast format is perfect for delivering the values through a casual dialogue, which builds trust without sounding like a hard sell.

🌟 Bonus tip: Creating a similar skit with more than just one creator also works!

Better in Person (made by inBeat)

Concept: “FaceTime" + Storytelling 🤭

We love this ad ❤️ and we are proud of it!

Many ads mimic UGC these days, and some are kinda awkward to watch. Not this one, though.

This ad goes beyond the typical skit format, simulating an unscripted FaceTime call between two friends gossiping about a recent date. Their conversation pulls the audience into an intimate and relatable conversation and captures the struggle of online dating today.

🤫 The secret to a GREAT FaceTime skit?

Great storytelling. Relatable dialogue. And the right talent to bring it to life.

Want to create some smashing performance creative ads? Don’t hesitate to book a call with us!