The #1 Ad Format To Amplify Social Proof

Hey AdCollection friends 👋 

Mashup ads are a powerful strategy to shake things up - they amplify social proof by showing diverse user perspectives (+ let you repurpose existing assets! 🙌)

But not all mashups are created equal — We tested RIGOROUSLY with different UGC mashups and finally cracked the code to fool-proof UGC mashup ads!

So, in this issue, you can:

• Get the proven formula 🛠️ for high-performing UGC mashups

• Grab 3 top-performing examples and replicate the magic.

Let's get working!

Squeeze Skin (made by InBeat)

⭐ Step-by-Step GRWM Mashup

We created a Triple Cleanse Stack Mashup for Squeeze Skin, and it has been a consistent engagement winner🥇. Here's our 3-step approach:

1. Strategic Angle 🏹 + Diverse Personas
   We highlighted diverse personas and backgrounds through a "Get Ready with Me” skincare routine, a format that gets plenty of love…(and dwell time) for its authenticity. Featuring diverse user testimonials in this ad made the products’ benefits extra relatable and trustworthy.

2. Winning Hooks 🪝
   This is an absolute must! We use only high-performing hooks (that we tested multiple times) to ensure each mashup is built on proven messaging!

3. Visually-Refreshing B-Roll 👀
   What's the right B-Roll? It should support and compliment your story without distracting from the user testimonials. See how we show each skincare step with this ad: the face-rubbing and the foam…it's visually satisfying and demonstrates the products really well.

Love what we did with Squeeze Skin? We can create something just as compelling for your brand. Book a call, and let’s make it happen!

NielsenIQ (made by inBeat)

⭐ Top Performers Mashup

Got some top performers? 🕺🏼 Great!

Feature 3 of them in your next UGC mashup ad!

That's how we made this high-converting ad for NielsenIQ. By showing 3 different users across demographics, we highlighted the inclusivity and broad coverage of the app's benefits.

Just like skincare routines as a product demo, we included a B-Roll featuring multiple interactions with the product, e.g., how you scan groceries🤳, what the interface looks like📱, and what coupons 💰 you can redeem. It makes the app feel accessible and its benefits tangible, giving the viewers a clear sense of how it can improve their everyday lives.

GenomeLink (made by InBeat)

⭐ Storytelling Mashup

This ancestry mashup ad starts with a compelling hook: if you've done DNA tests before, there's still so much untapped value waiting in those results!

The ad continues to dive into two fascinating ancestry stories — from coastal cavewomen in Sicily 🇮🇹 to the Dravidian 🇮🇳 peoples — with subtle and enticing visuals in the background to satisfy the viewer's curiosity about the users’ heritage and cultural depth.

With such consolidated social proof and diversity, this mashup ad inspires viewers to dive into their heritage exploration right away!

Want to create some smashing performance creative ads? Don’t hesitate to book a call with us!