3 Simple Ad Hacks to Boost Click-Through Rate

Welcome to another edition of AdCollection 👋, your weekly go-to newsletter for creating high-converting ads!

This week, we want to talk about click-through rate! Did you know, there are a few super simple things you can try with your ad to make people want to click?

Check out these 3 ad samples and get inspired!

Nood

You only have a few seconds to bring your message across before being scrolled away. One quick way to hold your audience’s attention is by using bullet points.

Bullet points are like the Swiss Army knife of ad copy: precise, targeted and surprisingly good at cutting (through the noise).

Take a look at this ad from Nood: the bullet points work as effective “anxiety reducers”, addressing every fear and doubt lurking in the buyer’s mind. Short, sweet, and powerful.

Plus, research shows that ads using statistics are more likely to stop the scroll. Instead of saying “many users have positive feedback”, this ad is flaunting its social proof of 2000+ reviews: almost everyone who tried it loves it, so you’d better believe it!

Bullet points and numbers: try using them in your ads, and watch your CTR improve.

Oats Overnight 

Call us nerdy but we like this ad from Oats Overnight with all the numbers and calculations so much! 🤓 They have nailed it with an original idea and a straightforward format that targets a common purchase objective: PRICE! 💰

The video starts by admitting their product can seem pricey. Bold move, right? But, the ingredient cost breakdown that follows is so smart and savvy: 

1. List the cost per ingredient (+ a reminder of how very healthy they are)

2. Showcase the 30+ variety of flavors and multiple benefits 

Ta-da! This ad turns the cost concern into a COMPELLING REASON to buy. Sometimes, a good ad needs to appeal to the 🧠 just as much as to the heart. 

Take away: address the hold-back head-on with confidence and show why you are worth it.

If you're looking to create high-quality UGC ads with top-performing creators, sign up here. 

Jupiter

This ad from Jupiter is a prime “before and after” example. Don’t underestimate the short headline, it quickly: 

1. Grabbed your attention 📢 by calling out to those who suffer from a dandruff problem.

2. Revealed a “secret” and “exclusive” solution. ✨ 

3. Showed visible transformation: “after 2 uses” and already “getting rid of dandruff”.

This ad is a top-of-the-funnel exemplar! By engaging those interested in a dandruff solution to click, it teaches the algorithm to continue looking for people in a similar demographic or with similar sentiments. 

Want to create some smashing performance creative ads? Don’t hesitate to book a call with us!