The 1 ad trick that works everywhere

Hi AdCollection Friends 👋

Last week, we reviewed some of the best-performing ads we’ve created for our clients, and guess what?

One recurring theme is crushing it across verticals —> challenging people about what they thought they knew.

Sounds simple enough. But how do you create non-repetitive, fresh and creative ads with a single theme? Here are 3 killer ad samples to give you some ideas! 

Genomelink (made by inBeat)

Concept: Share little-known tricks to get freebies

Did you know that if you’ve ever taken a DNA test, you can actually download your results online and upload them elsewhere to get even more insights for free? 

Turns out, most people didn’t know they actually own their DNA test data, and can do whatever they want with it! So we:

👉 Grab your attention by telling you that you’ve been missing out on free stuff. 

👉 Show you exactly how to get more value for yourself.

By tapping into the feeling of “Wait, I didn’t know that!”, we hooked our audience with a sense of urgency and sweetened the deal with the idea of a freebie, making this ad very hard to resist. 

❤️ Love what we did for Genomelink? We can create something just as awesome for your brand. Book a call, and let’s make it happen.

NielsenIQ (made by inBeat)

Concept: Easy solution you didn’t know existed

This ad we made for NielsenIQ is actually a long-term top performer. 

Here’s the secret sauce behind this creative:

1. 🔨Hit their pain point → Grocery shopping is getting insanely expensive, and you can do something about it. 

2. 💡Offer a solution they didn’t know: You’re sitting on a goldmine with your groceries, which can help you earn rewards every time you shop! 

The script is short and direct, but this ad has been the long-term top performer because it speaks right to the core issue. 

The takeaway? Address the pain, offer an unknown remedy, and keep it simple. Try it out and tell us what you think! 

Squeeze Skin (made by inBeat)

Concept: What you didn’t know is harming you

In the world of skincare ads, two things always win:

1. Secret tips

   This ad lets viewers in on a little-known fact: “You could be harming your skin if you are not doing this…”. The insider knowledge grabs attention right away. 

2. Transformation 

   Much like a good GRWM video, this ad shows you a clear Before vs. After. So simple, so effective. 

The cherry-on-top? 🍒 This creative doubles as a product demo as well, making the entire skincare routine look effortless. Genius, right? 

Want to create some smashing performance creative ads? Don’t hesitate to book a call with us!